Welcome to Mysore Silk Udyog – the gorgeous palace of Indian ethnic fashion that offers unparalleled range of Sarees, Suits, Lehngas, Lachas and Bridal Apparel for gen-ext brides, mothers, daughters as well as grannies whose never-ending appetite for variety in colours and designs has sparked a virtual revolution in fashion retailing.

Banking upon fifty-five years of experience in fashion retailing, Mysore Silk Udyog has gradually emerged as the most preferred destination for Indian women who are very particular about the uniqueness of their wardrobe. We know that these Indian women won’t buy a design that’s similar to the one the next lady is buying. Their wish list for variety and class has means as well as ends at no place other than a Mysore Silk Udyog store.The growth of Mysore Silk Udyog from a small saree shop in Mysore to a premier wholesaler-exporter of ladies apparel and now a brand boasting of an enviable chain of high-end enthnic fashion retail outlets has been a fascinating tale of ambition, devotion, innovation and conviction of Rooh Afza, her family and its dedicated personnel.